Entrepreneur Craig Madaus has traveled the world in search of new trails to run and adventures to explore. The single most frustrating challenge he’s found has been hydration. Store-bought bottles were environmentally inexcusable. Conventional, refillable bottles took up as much space empty as they did full. On January 4, 2011, Craig had his “Eureka” moment. He envisioned a refillable water bottle that would scrunch up flat or coil up to fit easily in the small spaces of pocket, pack, briefcase or gym bag. He began working with a designer and a manufacturing facility to produce a collapsible, refillable water bottle made from BPA-free materials that would be anti-microbial and resistant to both heat and cold. He got what he was looking for … and more.