LOA = Love of Adventure I had one of these hats giving to me as a gift with a cool bonefish needlepointed on the front. Now I don't usually wear hats, until I tried this one one. Probably the best fitting baseball hat I have ever worn, even my daughter says it looks good. So impressed I contacted the company that makes these and worked with them to produce our own unique RailRiders Logoed hats. The even come with a Sailcloth strap in the back. How appropriate with our beginnings. SO if you are a ballcap fan, give one of these a test drive, it may become your favorite in your collection. And it reinforces your Love Of Adventure!